!NEW! Highly scented Diva liquid laundry detergent. With powerful surfactants like Sodium AOS 40%, Cocamidopropyl Betaine, and Cocamidopropylamine Oxide, it provides excellent stain removal, grease-cutting, and foaming properties while being free of phosphate and other harsh solvents. Diva sold by the gallon at $50, available now in retail, online, and trade days while supplies last.